Tory Burch began in 2004 and has since reshaped what American luxury means, bringing a global outlook to everything it creates. The collections are built to inspire women and the generations coming after them, blending timeless design with a distinctly American sense of style.
A central part of the brand’s purpose is the Tory Burch Foundation, which works to grow women’s economic power by helping entrepreneurs build businesses that endure. The foundation has set a goal for 2030: to identify and support a community of remarkable women entrepreneurs whose work adds more than a billion dollars to the economy. This mission runs alongside the fashion side of the company rather than apart from it.
The collection itself is presented each season during New York Fashion Week and reflects Tory’s affection for travel, vivid color, and unusual details. Clothing and accessories are designed to be versatile and lasting, capturing a classic American look that moves easily from one setting to another.
Tory connects with women across many backgrounds, ages, and industries, whether she is on the red carpet at the Met Gala, speaking about social change at the foundation’s summit, or simply scrolling through social media. These points of contact keep the brand close to the people it serves.
The iconic double T began as a graphic design element rather than a traditional logo. Its shape draws on the geometry found in Moroccan architecture and the striking graphics of David Hicks interiors from the 1960s and 1970s. Living in full color is Tory’s guiding principle in how she lives, designs, and leads the company, and her dream is to inspire people everywhere to live with character, beauty, and confidence. In 2014 she wrote her first book, Tory Burch In Color, a New York Times bestseller sharing the people, places, and things that inspire her.
Travel and discovery remain integral to the brand. Tory’s parents, Buddy and Reva, took the family every summer to Greece, Italy, Morocco, and beyond, sparking a lifelong curiosity about the world and other cultures.
Company culture rests on the Buddy Values, named for Tory’s father, who treated everyone with kindness and respect. The team shows up with honesty and kindness, works with passion and humility, acts with integrity and compassion, and leads with excellence and humor. Family is where it starts for Tory, whether her children, her brothers, or her friends and colleagues. Buddy and Reva remain constant sources of inspiration through how they lived and their remarkable style, and they instilled in Tory from an early age a belief in herself and in what she could achieve.